Skip to content
Stand TUD-TOY — Milan Design Week 2024
Milan Design Week 2024

Stand TUD-TOY

A stand for TUD — The Ugly Duck, the Dubai brand of collectible art toys — during Milan Design Week 2024. Neutral walls and floor; the colour and the chrome come from the figures and the graphics.

Lounge corner: chrome figures on black plinths, under the brand poster Better Ugly Than Late
Lounge corner: chrome figures on black plinths, under the brand poster Better Ugly Than Late
The colour wall: five stripes, five figures, each on a plinth in its own shade
The colour wall: five stripes, five figures, each on a plinth in its own shade
A red lip sofa in front of the LED wall, with the limited editions on display
A red lip sofa in front of the LED wall, with the limited editions on display
The stage before opening: the red sofa between the figures, under the LED wall
The stage before opening: the red sofa between the figures, under the LED wall
A quiet corner by the window: lounge chair and a chrome figure on a side table
A quiet corner by the window: lounge chair and a chrome figure on a side table
Posters laid out during the installation
Posters laid out during the installation
1 / 6

The space

White walls, a pale concrete floor and very little else: the colour and the shine belong to the figures. The stand is read as a sequence of small rooms rather than a single display.

A sequence of rooms

A lounge with a black daybed and the brand’s hand-lettered posters. A wall of five colour stripes, each with its figure standing on a plinth of the same shade. A stage in front of an LED screen, with a red lip sofa for photographs and the limited editions displayed in their boxes. And, by the window, a quiet corner with a lounge chair and a single chrome figure on a side table.

PlaceMilan Design Week 2024